Marketing Tools
DRILL DOWN MARKETING AUDIT
Below are 12 quick questions that will enable us to audit your marketing efforts and help you improve the return on your investment:
1. What type of products/services does your company offer?
2. Who are your primary audiences?
3. Do Marketing and Sales work together on efforts to promote products/services?
Yes
No
Please Explain:
4. If you asked your sales force, would they tell you they are getting enough qualified leads?
Yes
No
Please Explain:
5. What is the single largest untapped opportunity you see in your business right now?
6. Do you calculate revenue generated from each marketing effort?
Yes
No
7. Does Executive Management believe marketing can drive revenue?
Yes
No
Please Explain:
8. What is your single greatest marketing challenge currently?
9. Do you have a brief statement describing your unique selling proposition (USP)?
Yes
No
If yes, what is it?:
10. Do you have all the research you need on your industry, competitors, etc.
Yes
No
Please Explain:
Thank you
for sharing information about your marketing efforts. After you submit this form, we will review your responses and perform a complimentary audit. So that we can share the results with you, please provide your name and email address:
First Name:
Last Name:
Email Address:
